#188 - What is Lead Generation in under 10 minutes


Manage episode 283332903 series 1532765
By Jeremy Chatelaine and Jack Reamer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today we are going to define what Lead Generation is - short and clear.


  • What it means to win interest from qualified prospects
  • Job titles that involve lead generation as a primary role
  • Inbound and outbound paths to lead generation
  • How to qualify leads
  • What personalization is and how it can benefit you

If you want to master more topics in the cold email world, check out our in-depth course Cold Email Outreach MasterClass where you can upgrade your skills and learn what we know about outreach.

Happy cold emailing!

Jeremy and Jack

201 episodes