Ellen MacArthur Foundation’s Laura Balmond: ‘circularity isn’t a product, it’s a system’


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Motivated by the threat of limited resources and a growing concern among consumers about the environmental impact of their purchases, the fashion industry is embracing the idea of circular fashion. However, without an industry-wide, agreed-upon definition, the concept of a circular fashion system has become distorted as more and more brands apply the term in their marketing.

In this episode of Crash Course Fashion, hear SFF founder Brittany Sierra in conversation with Laura Balmond, Ellen MacArthur Foundation's Fashion Initiative Lead, to discuss what makes a circular product, the government’s role in accelerating the industry’s transition to a circular economy, what's needed to enable circular systems across markets, and more!

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