Creative Pep Talk helps you build a thriving creative practice! Each week, host Andy J. Pizza serves up monologues and interviews with creative powerhouses like Joseph Gordon-Levitt, Abbi Jacobson and Morgan Harper Nichols that are chocked to the brim with creative performance hacks and fresh marketing tactics. Time to fill up your tank with a generous helping of PEP! Open up your ears and get that breakthrough perspective you need, the second you need it! Andy J. Pizza is an illustrator for ...
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How do you evolve a customer journey map from a tool that inspires and explains to one that creates action? In this episode of our Creative Confidence Series, hear tips for this and other service design challenges, and learn how IDEO Partner and Managing Director Melanie Bell-Mayeda and her team are evolving the practice of service design with stories from the latest work at IDEO. She expands on the lessons she teaches in our Human-Centered Service Design course with tips for moving from a high-level and inspiring customer journey map toward real action, breaking a massive service design challenge into more manageable parts, and picking the right moment that matters in a customer journey. Learn more about our online course, Human-Centered Service Design: https://ideo.to/u9u072