Jack Butcher, Visualize Value (Live) // Part 1: How To Actually Get Paid In The Creator Economy

1:21:35
 
Share
 

Manage episode 284075139 series 2390472
By Bilal Zaidi. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Watch the full convo and Q&A on YouTube: https://youtu.be/gSVQHw-da5s

Jack Butcher is the founder of Visualize Value, a company that builds content, community & courses for building independent income on the internet.

His Twitter + Instagram accounts have grown to 400k+ followers in 2yrs & his business earned $1mil+ in 2020.

This was Jack's second appearance on Creator Lab. This time, Jack & Bilal co-hosted a live recording with a virtual audience.

To join the next one, sign up at: https://www.creatorlab.fm/live

Let us know what you think on Twitter: https://www.twitter.com/bzaidi https://www.twitter.com/jackbutcher

After listening to this conversation, you'll understand:

  • the evolution of the creator economy from 1000 true fans to 100 true fans
  • importance of "1 true fan"
  • content/product machine + "the factory is the product"
  • why an audience is like a stem cell
  • unique examples of creator monetization
  • the importance of packaging, owning phrases & outcome-based marketing
  • Jack's 2020 revenue breakdown

Part 2, the live Q&A is in the next episode (look in your podcast feed)

Timestamps:

  • 00:00:00 Intro
  • 00:04:26 What is the Creator Economy?
  • 00:07:49 Succeeding With A Smaller Audience
  • 00:08:39 1000 vs 100 True Fans
  • 00:10:03 Jack's 2020 Revenue Screenshare
  • 00:11:38 1 True Fan + Hedging
  • 00:14:51 The Permissionless Apprentice
  • 00:22:25 Audience ≠ Distribution
  • 00:27:49 Concentration vs Diversification Of Focus
  • 00:34:34 Downsides of Building a Public
  • 00:36:41 "The Factory is the Product"
  • 00:40:41 Employee = 1 Customer
  • 00:44:00 Packaging + Owning Phrases
  • 00:47:52 Outcome-Based Marketing
  • 00:49:47 Unique Examples of Creator Monetization
  • 00:50:45 Audience is like a Stem Cell - Shaan Puri Example
  • 00:51:54 Investing As A "Knowledge Influencer"
  • 00:55:35 Reps, Consistency + A-Side Tracks
  • 01:01:18 The Value of Services vs Ads
  • 01:06:37 Social Impact + Charity
  • 01:10:22 Strategic Partnerships + Distribution
  • 01:13:55 Choosing Partners Is Like A Marriage
  • 01:16:51 SMS + New Channel Experiments

66 episodes