Understanding Voice of the Customer with Ernan Roman

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By CX Show: Conversations on Customer Experience. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In this episode, we talk to Ernan Roman about leveraging the voice of the customer to improve the customer experience. In particular, we’ll spend time digging into Ernan’s work with MassMutual and how their customers ended up influencing their marketing. We’ll also examine the gap between what customers expect and what brands deliver.

22 episodes