Origin Stories: Jordan Silbert & Q Mixers [Episode 35]

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By Lippe Taylor. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Jordan Silbert is the founder and CEO of Q Mixers, the premium brand of cocktail mixers. The idea for the company came to him while he was drinking top-shelf gin mixed with low-quality tonic with friends and asked himself, “Shouldn’t my tonic be as good as my gin?” Next came years of experimenting before he devised the perfect blend of high-quality ingredients and ample carbonation that became the brand’s first product. Today the Brooklyn-based company has 11 products and is distributed by all major retailers, in addition to being stocked by discerning bartenders everywhere.

Before founding Q Mixers in 2006, Jordan was director of rebuilding initiatives for the Alliance for Downtown New York, where he provided the creative spark to revitalize parts of Lower Manhattan devastated by 9/11. Prior to that, he was director of business development for a startup, EQuill, that was eventually acquired by Microsoft. At earlier stages in his career, as an account executive with iTraffic, he oversaw day-to-day online marketing for Disney.com and was an economic development fellow with the Sonoma County Economic Development Board.

Jordan has an MBA from the Yale School of Management and a bachelor of arts in public policy from Brown University.

In this conversation with Lippe Taylor CEO Paul Dyer, Jordan discusses his entrepreneurial journey behind the launching of Q Mixers and how the brand has faired during the age of Covid. Please enjoy this conversation with Jordan Silbert.

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