Data Skeptic: Ad Tech

42:24
 
Share
 

Manage episode 331932387 series 49487
By Kyle Polich. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Increasingly, people get most if not all of the information they consume online. Alongside the web sites, videos, apps, and other destinations, we’re consistently served advertisements alongside the organic content we search for or discover. Targetted ads make it possible for you to discover relevant new products you might otherwise not have heard about. Targetting can also open a pandora’s box of ethical considerations. Online advertising is a complex network of automated systems. Algorithms controlling algorithms controlling what we see.

This season of Data Skeptic will focus on the applications of data science to digital advertising technology. In this first episode in particular, Kyle shares some of his own personal experiences and insights working in pay-per-click marketing.

Click for additional show notes

445 episodes