Juul and the business of addiction, with Lauren Etter


Manage episode 296220487 series 2321036
By Vox Media Podcast Network and The Verge. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Juul became a sensation — and a sensationally dramatic story.

Lauren Etter, author of The Devil's Playbook: Big Tobacco, JUUL, and the Addiction of a New Generation, joins us to explain how a tech startup founded in a Stanford design studio to disrupt the smoking industry upended years of tobacco regulation in the United States, got a new generation of teenagers addicted to nicotine after years of declining teen smoking rates, and eventually found itself valued at 38 billion.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

623 episodes