Manage episode 294848884 series 2928838
By Ross Dunn. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Your website is your practice’s identity online and it’s something you don’t want to take for granted. Website design goes far beyond just putting up a business description, contact information and some aesthetic elements. It involves strategic planning and implementation that makes use of high-level knowledge of digital marketing principles. First.Dentist founder Ross Dunn and VP of Marketing Andy Bernhart break these considerations down in another serial discussion. In this episode, they start off with development preparation, which is arguably one of the most important parts of the whole process. They also share some insights on what kind of content you should put up on your website, why video is the most effective in gaining the trust of potential clients, and what to consider when looking for a website design company to work with.