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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
AUDIENCE RESEARCH: How to learn more about your audience and apply that information to get better marketing results – with Rand Fishkin
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How much do you truly know about your audience and which message you should be providing specifically for them?
On episode 264 of Digital Marketing Radio we’re looking at how to learn more about your ideal audience and how to use that information to deliver much more effective marketing.
Joining me to discuss that is a man who’ll spill big tech’s dark secrets if you bribe him with enough great pasta or great cocktails.
He’s dedicated his professional life to helping people do better marketing through his writing, speaking and startups - and he’s currently co-founder and CEO of audience research startup SparkToro. Welcome to DMR - Rand Fishkin.
279 episodes
