Growing a MTB Brand – Dustin Adams of We Are One Composites


Manage episode 272628729 series 2019872
By Downtime MTB. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Today I’m joined by Dustin Adams from We Are One Composites for a catch-up. We Are One are growing fast, and even a global pandemic hasn't slowed them down. I chat with Dustin about how they've approached the growth and the challenges that come with it. We also chat about their project to build a carbon fibre bike in Kamloops, Canada and find out that it's no easy task! Find out about their secret 'off-menu' products that don't appear on the website, and hear Dustin's thoughts on some of the bike and components that he's been testing as part of the bike project. You can find out more about We Are One Composites by heading to their website, by following them on Instagram @weareonecomposites, Facebook @weareonecomposites, and YouTube here. Find out more about their listener offer below. Supporting Partners We Are One Composites This episode is supported by We Are One Composites. We Are One have been big supporters of what I’m doing from the start, and for that I’m really grateful. They also make amazing carbon fibre wheels which are hand made in Canada, and have recently added their DaPackage bar and stem to their line up. I’m running their Faction 29er rims on my bike, and they look and feel amazing. They’ve managed to find the sweet spot between stiffness and compliance, making a wheel that tracks, but doesn’t feel harsh to ride. They’ve got a whole line up of wheels, so there is always something to suit your needs. Head to and check out what they have to offer. If you’re tempted, then as a Downtime listener they have kindly offered you 15% off during September. All you need to do is enter the code ‘giver15off‘ at the checkout. Podcast Stuff My webstore is BACK! It's brand new, with new designs, lower prices and faster shipping. All products are 100% organic, shipped without plastics, and made with a supply chain that's using renewable energy. So check it out now over at The new t-shirts are super soft and a lovely fit, so treat yourself and help the podcast at the same time. For everything video, including riding videos, bike checks and more, subscribe over at Are you enjoying the podcast? If so, then don’t forget to subscribe. It’s free and means you’ll get every episode delivered to your device as soon as it’s available. All the links you need are at You can find us on Apple Podcast, Spotify, Google and most of the podcast apps out there. While you're there, why not join our newsletter, to get our Weekend Warm-Up email every Friday. It's full of interesting bike-related stuff, competitions, product recommendations and more. If you want to share tips and advice with other podcast listeners on anything mountain bike related, you can join our Facebook group, head to request permission to join the group and get involved! Our back catalogue of amazing episodes is available at

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