Episode 130 - eCommerce Branding and Storytelling with Michael Jamin - Hollywood Script Writer & eComm Merchant


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By Brett Curry. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Michael Jamin knows a thing or two about telling a good story. He’s written for popular sitcoms like King of the Hill, Rules of Engagement, Tacoma FD, and Beavis & Butthead to name a few. More importantly, for our purposes, he’s also the Co-Founder of Twirly Girl - an eComm brand that features some truly magical storytelling ads. I wanted to have Michael on the show so we could learn some of his secrets….and because I knew it would be a ton of FUN. He delivered. Here’s a quick look at what we cover:

  • Using setup and punchline to deliver features and benefits in a truly fun, funny and memorable way
  • If customers focus on price, it’s your fault and how to fix it
  • How some powerful tweak in FB ads dropped their cost per share from $178 to just $1.16
  • When Michael combined what he knew about TV script writing and eComm Twirly Girl grew 30.6%
  • Why people aren’t really buying stuff, but rather relationships and magic
  • A few powerful “story makeovers”
  • Plus more

142 episodes