Episode 132 - The Two Hottest Trends in Amazon Advertising - Sponsored Brand Video and DSP

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By Brett Curry. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Amazon Advertising has exploded in recent years. In fact, Amazon is now the 3rd largest online advertising platform behind only Facebook and Google. Pretty impressive for a company who’s a retailer first, cloud computing 2nd, and online advertising 3rd.

In this episode, I wanted to bring on the sharpest mind in Amazon Advertising that I know - OMG’s very own Chris Tyler. I brought him on so we could deep dive into the two hottest trends in Amazon Advertising right now - Sponsored Brand Video (formerly Video in Search ads) and Amazon DSP. Here’s a look at what we cover:

  • What is Amazon DSP and how can sellers use it to reach shoppers on an off Amazon?
  • How to target people actively shopping for your competitor's products who haven’t purchased yet.
  • How Sponsored Brand Video (SBV) ads are outperforming ALL other ad types for most of our clients.
  • 5 keys to a great Sponsored Brand Video Ad
  • How you can test SBV without spending a fortune on video production
  • Plus more!

142 episodes