Episode 134 - Navigating Volatility with FB Ads and Turning Problems Into Opportunities with Molly Pittman & John Grimshaw
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- How to have the right mindset for navigating volatility (this is more important than you think)
- What to do when ad performance tanks
- Where you should tinker to improve performance and where you shouldn’t
- Why this is still the greatest time in history to be a marketer - volatility and all.
- 3 Spot checks to make sure you are ready to scale traffic
- The impact of the California Consumer Privacy Act and new changes coming to iOS 14….the good, the bad, and the scary.