eCommerce Promo Code Protection - with Matt Gillis


Manage episode 281949118 series 1346873
By Arlen Robinson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Marketing Strategies Revealed in this Episode:

  • What are promo codes and how are the negatively abused in today's ecommerce sales
  • How to you protect your profit margins from unauthorized use of coupons
  • The analytics that should be monitored to ensure that your promo code campaign remains "healthy"
  • Businesses that have implemented promo code protection mitigating steps to protect their margins

260 episodes