Enterprise Sales Development with Stu Heinecke


Manage episode 331662723 series 2971102
By Eric Quanstrom and Caroline Maloney, Eric Quanstrom, and Caroline Maloney. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In this episode of Enterprise Sales Development podcast, we speak with Stu Heinecke, known as the “father of Contact Marketing” and a cartoonist for the Wall Street Journal. Stu talks about his latest book, “How to Grow Your Business Like a Weed,” which looks at weeds and how they relate to business strategies. He shares what he learned during his research for this book and how it changed the way he conducts business. He also talks about the weeds model and contact marketing.

  • What to expect in his new book, “How to Grow Your Business Like a Weed”
  • How growing a weed relates to business strategies
  • His experience studying weeds and how it changed the way he does business
  • The weeds model

  • “The thing is weeds have this really interesting way of being, and it set me on this whole course of discovery.” -Stu Heinecke [04:26]
  • “When we’re optimistic, we do things faster. We do more of it. We devote more time to it. We get a lot more done.” -Stu Heinecke [17:48]
  • “If they could talk to us, one of the things they’d tell us is, ‘We don’t have brains. We don’t have emotions. It seems to us that your emotions get in your way constantly.’ And they do. So they might say to us, ‘If we can give you one piece of advice, we’d give you a lot, but certainly one would be deal with what is.’ That’s it. Just deal with what is.” -Stu Heinecke [20:29]
  • “We need to humanize ourselves to the people we’re reaching out to and if we don’t, then we don’t get through.” -Stu Heinecke [42:29]
  • “All in all, when you look at what weeds are up to, you can’t help but change the way you do business and grow your business.” -Stu Heinecke [47:39]

  • [00:00] Intro
  • [00:24] This week’s guest: Stu Heinecke
  • [01:51] The inspiration for his book
  • [07:20] Studying weeds
  • [12:27] Seed strategy
  • [15:55] Fierce mindset
  • [21:54] They land where they land
  • [26:04] Methods for contact marketing
  • [32:01] Creating unfair advantages
  • [37:09] An example of contact marketing
  • [42:55] Kathy Ireland’s thoughts on weeds and business
  • [46:58] The orange strategy
  • [47:58] How to contact Stu



54 episodes