#58 - B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti


Manage episode 294944139 series 2500111
By Alex Price. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

When you hear 'influencer', you might think of Instagram and #ads for skincare or shaving supply subscriptions. In fact, influencers are valuable in B2B too as they connect you directly with your audience.
On this episode of the FINITE Podcast, you'll hear from Amisha Gandhi who works with B2B influencers as SVP Marketing at Tipalti - a global payables automation solution.
Amisha and Alex discuss what B2B influencer marketing looks like in practice, common misconceptions and how to get started with an B2B influencer strategy.
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63 episodes