Driving word of mouth marketing through your workshops with Suzi Dafnis (Episode 157)

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Move over virtual workshops, let’s talk about virtual marathons - more specifically, online events that can span over a couple of days.

It’s a different game, with longer interaction, so how do you maintain your energy, and keep your participants wanting more, too?

This week’s guest is the perfect person to answer this question because she’s been running online events since 2007! I'm joined by Suzi Dafnis, the CEO of HerBusiness, a collaborative online community of women who are growing and scaling a business.

For over 25 years HerBusiness has provided mentoring and training to help women grow a sustainable business.

Her big passion is helping women business owners to create the impact, the income and the results that they want through their business and to do what they love, every day.

She has grown multiple multimillion-dollar businesses, and that hasn’t been by accident.

What struck me from chatting to Suzi is how strategic and intentional she is with all of the things: Having a background in Events, she cleverly uses her workshops to drive incredibly powerful word of mouth marketing opportunities for her business.

Facilitators, solopreneurs...okay, ANYONE organising workshops and virtual experiences, you’ll love this one!

About today’s guest: Suzi Dafnis

Suzi Dafnis is the CEO of HerBusiness, a collaborative online community of women who are growing and scaling a business.

Her BIG passion is helping women business owners to create the impact, the income and the results that they want through their business and to do what they love, every day.

For over 25 years HerBusiness has provided mentoring and training to help women grow a sustainable business.

Suzi started her first business in the spare room of her home, in her late 20s, with no savings and no business degree, and built that into an $18million business with 45 staff and offices in Australia, New Zealand and the USA.

Resources:

176 episodes