Developing Technology For Fitness Businesses

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By Bryan O'Rourke and Bryan O'Rourke: Fitness Industry Technology Council. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Elisabeth Bohlmann to the show. Elisabeth is the VP of Client Strategy for December Labs where she drives expansion strategy and accompanies up-and-coming startups and enterprise companies as a product strategist towards scalable and continuous growth. As an executive in emerging technologies, Liz joins Bryan in a conversation around the challenges of successfully developing technologies in business.

Bryan mentions the upcoming EGYM Series August 17th at 2pm EST on Data

The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request

Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact

One Powerful Quote:

31:35: “Always put the user first at the center of everything…It sounds lame sometimes and so easy but you would be surprised how many people don’t put the user in the center of everything, and they’re going to be the ones that either you know make or break your product.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

5:36: Bryan opens the show by asking Liz about the biggest challenges her clients face with applying technology in business.

7:53: Bryan and Liz discuss the mindset of operators in understanding the context and change of technology.

8:57: Bryan and Liz talk about the need for external reference points as a guide for validating business success.

12:02: Liz defines “democratizing” information to help business make informed choices and build trust.

13:10: Liz articulates on how design interplays with technology.

15:28: Liz explains how she approaches the considerations of multifaceted interfaces with product life cycle.

17:10: Bryan and Liz debate on the art of balancing product development with practical and theoretical applications.

18:35: Liz tells listeners her two most important things for UX/UI improvement.

21:23: Bryan inquires with Liz on the unique dynamics in the challenges and opportunities for health and fitness apps.

30:02: Bryan wraps up the show by asking Liz to impart her final wisdom to listeners.

Bullet List of Resources:

https://decemberlabs.com

Guest Contact Information:

https://www.linkedin.com/in/elisabethbohlmann/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

134 episodes