Innovation At Basic-Fit With Marcel Boots

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By Bryan O'Rourke and Bryan O'Rourke: Fitness Industry Technology Council. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Marcel Boots to the show. Marcel is the Digital Fitness & Innovation Director at Basic-Fit, one of the fastest growing European market leaders in fitness with more than 1000 clubs and over 2 million members. Today, Marcel discusses with Bryan about Basic-Fit’s successful operation and how they have automated their business with an omni channel experience that is one of the best in the industry. One Powerful Quote:

27:03: “Don’t think everything is already known in our industry. You have to look outside as well.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:48: Marcel describes the background of Basic-Fit and where the brand is today.

7:43: Bryan asks Marcel how he at Basic-Fit approached technology, innovation, and the challenges and opportunities that they faced when getting it done.

10:34: Marcel shares about Basic-Fit’s automation platform as a central command center for overseeing their physical operations.

12:55: Bryan inquires with Marcel about his perspective on automated tech continuing to impact the industry space.

17:00: Bryan asks Marcel what he thinks will become the standard for operators in approaching these trends.

19:54: Marcel discusses public policy and the challenges for Basic-Fit.

25:54: Bryan wraps up the show by asking Marcel to impart his wisdom to the listeners.

Bullet List of Resources:

https://www.basic-fit.com

https://www.linkedin.com/in/marcelboots/

Guest Contact Information:

https://www.linkedin.com/in/marcelboots/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

134 episodes