Integration Platforms And Why They Matter With Amie Boring, Mike Rucker, & Jarron Aizen

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By Bryan O'Rourke and Bryan O'Rourke: Fitness Industry Technology Council. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Amie Boring, Director of Marketing Technology at 24 Hour Fitness, Michael Rucker, Chief Digital Officer at Active Wellness, and Jarron Aizen, CEO & Founder of Hapana, to the show. The panel joins Bryan in a conversation on the details of integration platforms as a service and the implications for why they matter to club operators.

To learn more about IHRSA 2022 in Miami, visit the registration page here: https://hub.ihrsa.org/ihrsa-2022-request

One Powerful Quote:

19:13: “I think one of the burdens of the fitness industry is there is an aversion to variable cost.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:13: Bryan opens the show by introducing the panel.

5:29: Bryan asks the panel how they are using integration technology in their respective roles.

11:09: Bryan asks the panel how operators can piece together their data platforms as a single source.

14:16: Bryan inquires with the panel about the implications of integration platforms impacting the fitness industry and its stake holders.

21:52: Amie shares her perspective on marketing services as a single source of truth on data.

23:26: The panel shares their additional views on integration platforms impacting the fitness industry.

26:15: The panel shares their observations on integration platform tools for the fitness space.

Bullet List of Resources:

https://www.24hourfitness.com

https://www.activewellness.com

https://hapana.com

https://www.middle.app

https://www.perkville.com

Guest Contact Information:

https://www.linkedin.com/in/amie-boring/

https://www.linkedin.com/in/michaelrucker/

https://twitter.com/performbetter

https://www.linkedin.com/in/jarronaizen/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

134 episodes