Episode 102 - Shopper Marketing 2.0

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By Floor 9 and IPG Media Lab: Scott Elchison. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This week, we welcome back to Floor 9 Amie Owen, Head of Shopper Media at UM, to discuss how shopper marketing is evolving in response to the pandemic and the new opportunities that brands can leverage to engage shoppers wherever they are. If you wish to learn more about how shopper media has changed over the past 12 months with the surge of click-and-collect, mobile commerce, and retail media networks, as well as where it is heading in 2021, this episode is a must-listen.

But first the news! Co-hosts Adam and Scott discuss the latest news of the week, including:

  • Facebook Blocks News In Australia, Diverging With Google On Proposed Law [NYTimes]
  • Google Maps Now Lets Users Pay For Parking And Travel Tickets Within The App [Engadget]
  • First Apple TV+ AR app launches with ‘For All Mankind’ backstory [9to5Mac]

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!



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113 episodes