Episode 59 - Democratized Creativity feat. Sketchfab

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By Floor 9 and IPG Media Lab: Scott Elchison. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This week, we dived into the first trend in our Outlook 2020 report with special guest, Alban Denoyel, co-founder and CEO of Sketchfab. Together with co-hosts Scott and Adam, the trio dissected how new technologies and creative tools have democratized creativity and given rise to the meme culture, the roles that Sketchfab plays as a 3D content distribution platform, and how brands can correctly tap into this trend to be organically included in online conversations.

In this episode:

  • Slacking off: a new segment where Lab members pick their favorite news items from our hyper-active Slack channels
  • Adam — Bytedance, maker of TikTok, introduced a productivity tool
  • Alban — Roblox raising $150 million and being valued at $4 billion
  • Scott — People are live streaming while they sleep on TikTok
  • How advances in technology have democratized access to creative tools and empowered people to share their creations
  • How Sketchfab facilitates the creation and distribution of 3D assets
  • How creative formats will evolve as AR and VR adoptions grow
  • How brands can tap into this trend of democratized creativity and meme culture
  • Floor 9 Mailbag: submit your questions on Twitter @ipglab
  • We laugh about Adam’s mic check

Additional Links

  • Alban’s Fav 3D Assets on Sketchfab
  • Read more about the Democratized Creativity in our Outlook 2020 trend report


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