Episode 62 - COVID-19 Special #3: Charting New Media Behaviors & Talking Sports


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By Floor 9 and IPG Media Lab: Scott Elchison. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Welcome back to the third episode of our COVID-19 special. For as long as we need to work from home, Floor 9 will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising landscape.

In the first half of this episode, co-hosts Scott and Adam are joined by a special guest Elizabeth Firth, SVP, Client Business Partner of UM to talk all about how COVID-19 is changing media behaviors and pushing brands to explore new channels such as “virtual third place”.

Later in the show, special guest interviewer Jon Stimmel, UM’s Chief Investment Officer, who connected with Keith Wachtel, Chief Business Office at the NHL, and Dan Lovinger, EVP Sales and Partnership at NBCUniversal Sports to talk about the current state of sports media, when sports events will resume, and how they have been working with partners and clients to navigate the challenges.

As usual, we wrap up this episode with Adam and Scott discussing some of the top news stories from this week. Although only one of this week’s news is explicitly related to COVID-19, all of them are influenced by the current pandemic to varying degrees.

Covered News:

  • Quibi had a launch day outage and gained 300K launch day downloads [TechCrunch]
  • Snapchat encourages donations to fight against COVID-19 through new AR lenses [9to5Mac]
  • Pinterest adds new ‘Shop’ tabs connected to in-stock inventory, style guides and more [TechCrunch]
  • Facebook Gaming launches tournaments for esports amateurs [VentureBeat]


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