Episode 63 - COVID-19 Special #4: Doing the Right Thing


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By Floor 9 and IPG Media Lab: Scott Elchison. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Welcome back to the fourth episode of our COVID-19 special. For as long as we need to work from home, Floor 9 will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising landscape.

For the first interview of the episode, Eileen Kiernan, Global CEO of UM Worldwide, chatted with Norman de Greve, CMO of CVS Health, about how CVS is responding to the global health crisis in the eye of the storm. Together they talked about accelerated trends in retail and healthcare, prompt and necessary pivots in brand messaging and media strategies, and everything CVS is doing to protect its employees and customers. Also, whether CVS will have more TP rolls!

Later in the episode, Casey Hurbis, CMO of Quicken Loans, was interviewed by Scott Russell, U.S. COO of IPG Mediabrands, on how the financial service company is confidently handling the disruption in sports events and media, dealing with the COVID-19 inquiries, and giving back to the city of Detroit.

As usual, we wrap up the episode with some hot takes on the top news stories from this week from co-hosts Adam and Scott. You can find them on Twitter at @adamjsimon & @tippier. DM them your thoughts and feedback.

Covered News:

  • Google and Apple partner on building COVID-19 Contact-Tracing into Android & iOS [9to5Google]
  • Sling TV ‘Happy Hour’ offers free primetime viewing of 50-plus live channels [Variety]
  • Postmates now delivers essentials from Walgreens, Duane Reade and 7-Eleven [Engadget]
  • YouTube launches a free, DIY tool for businesses in need of short video ads [TechCrunch]


“Our hope is that the actions that we take today create meaningful, long-lasting relationships with the customers we help.” — Norman de Greve, CMO of CVS Health

“Media mix modeling right now is probably the most important thing that we could be looking at” — Casey Hurbis, CMO of Quicken Loans

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