Episode 64 - COVID-19 Special #5: What a Time to Go Live!

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By Floor 9 and IPG Media Lab: Scott Elchison. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this week’s COVID-19 special, we are talking about COVID-19’s impact on live content, the increasing consumption of news content, and what marketers can do today to actively engage with audiences looking for live and news content.

01’08 — a UM Roundtable discussion on live content in times of corona, featuring Chelsea Freitas (Partner, Strategy of UM Worldwide), Christina Adranly, our Director of Strategy, and your co-hosts Scott and Adam.

20:30 — Joshua Lowcock (Chief Digital & Global Brand Safety Officer) interviews Joy Robins (Chief Revenue Officer of The Washington Post) on how people are consuming news content and what advertisers can do to connect with readers.

41:38 — Weekly news roundup: the latest on Roblox, Clubhouse and Google Shopping.

Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier.



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