Episode 67 - COVID-19 Special #8: Forecasting Future Demands

29:58
 
Share
 

Manage episode 261936639 series 2018375
By Floor 9 and IPG Media Lab: Scott Elchison. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this week’s COVID-19 Special, we are proud to introduce a new UM-proprietary product called “Demand Forecaster.” With this new tool, which was recently covered by the New York Times, we leverage the latest data and machine learning to predict upcoming fluctuations in consumer demands across various global markets and categories. Take a listen to find out how our new crystal ball works!

1:39 — weekly news roundup with Scott and Adam

9:45 — Hamish Kinniburgh (Global Chief Strategy Officer) chats with three UM executives — Josh Bock (EVP, Decision Sciences), Tara Connington (SVP, Analytics), Huw Griffiths (Global Chief Product Officer) — the brains behind “Demand Forecaster” about how it works and how our clients can use it.

We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. Join us every Friday at 2pm ET on www.twitch.tv/ipg_lab for our Office Hours live sessions.


See acast.com/privacy for privacy and opt-out information.

113 episodes