Episode 72 - The Future of Social Commerce


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By Floor 9 and IPG Media Lab: Scott Elchison. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this week’s episode, co-hosts Adam and Scott interview Kelsey Hunter, Founder & CEO of Paloma, on how retail transformation is accelerating the development of social commerce and how brands and retailers should leverage messaging apps as both a direct sales channel and a retargeting channel. Before the interview, Adam and Scott talk about some of the week’s hottest news items, including a deep dive into what’s happening with the EU’s new antitrust probes against Apple.

0:40 — weekly news roundup with co-hosts Scott and Adam

9:50 — a conversation with Kelsey Hunter, Founder & CEO of Paloma

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.

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113 episodes