Episode 76: Into the Metaverse!

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By Floor 9 and IPG Media Lab: Scott Elchison. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On this week’s Floor 9, we’re going back to the Lab’s futurist roots as Adam and Scott dive deep into the metaverse — a persistent, collectively shared virtual space. Together, they discuss its definition, the accelerated development of the “proto-verses” in online games, as well as the potential benefits and future brand opportunities that will emerge from it. If you prefer to read about this topic, you can check out this two-part primer written by Adam.

01:06 - Weekly top news roundup

06:35 - In-depth discussion on the metaverse

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.


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113 episodes