Episode 88: 2020 Holiday Shopping Trends feat. Victoria Sakal from Morning Consult

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By Floor 9 and IPG Media Lab: Scott Elchison. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This week on Floor 9, we are joined by Victoria Sakal, Managing Director of Brand Intelligence at Morning Consult, to talk all about the upcoming holiday shopping season. From how people are planning to celebrate the holiday, how shopper behavior has changed, to how holiday spending may be shifting, we covered all aspects of holiday shopping, along with insights for what brands can do to prepare for an unprecedented holiday shopping season.

For additional information on holiday shopping from Morning Consult, check out these reports:

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your constructive feedback. Follow Victoria on Twitter at @victoriasakal and Morning Consult @MorningConsult.



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113 episodes