Building Your Brand From The Ground Up - Marcos Guerequeta


Manage episode 287633781 series 2798239
By Floor Academy. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This weeks guest is Marcos Guerequeta. Marcos owns and operates Local Flooring Group in Saskatoon, Saskatchewan, Canada. He has taken the traditional method of owning a flooring store and flipped it on its head. After being able to carry some major brands when he first opened some of the good old boys club complained to their reps about him having product too. When he could no longer sell those products he flipped the script and developed his own. Marcos now imports his own flooring and sells smaller Canadian brands as well. This has given him what he sees as an advantage over his competitors in the market. Listen in to see how he has branded his store to attract consumers to it.
Local Flooring Group
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