The Myths and Science of Fundraising

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Manage episode 303994301 series 1127916
By Brian Gawor and Ruffalo Noel Levitz. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

One of the world’s top giving expert, Dr. Russell James from Texas Tech University joins MarketSmart’s Greg Warner to give a rundown on how some of the key research on donor decisions impacts our work as fundraisers.

A key goal in our donor engagement is tell the donor’s story, or better yet: let the donors tell their own story. Research shows that this is a key component in increasing giving, and it provides greater joy and a better donor experience.

Dr. James has a new book series out that explores these concepts. You can find out more at:

https://imarketsmart.com/donorstory

122 episodes