What makes a good Pay-Per-Click Marketer? with Greg Finn

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Do you know a marketer who is adept at using Google Ads or a similar platform to turn out a steady supply of leads? Like Liam Neeson in Taken, what these specialists "have are a very particular set of skills" Not only that, without a standard industry certification, the only way to see if someone possesses these rare skills is to divert some media budget and see what they do with real money.

Those that do well at this sort of thing can be described as having Multipotentiality or Renaissance qualities.

  • Part-numbercruncher
  • Part-editor
  • Part-scientist
  • part-librarian

Does such a person exist that can do all this? If there is, they may well be the Perfect PPC Professional. But even if there isn't, it falls to some of us to hire a person to run our paid ads, or we ourselves may be that person, who's figuring out which skills to develop. In either case, it's important to identify the right traits needed for this role.

Greg Finn has known how to run PPC marketing campaigns for more than a dozen years and now hires and develops people in this role. Many in digital marketing know him by the hundreds of articles in Marketing Land and Search Engine Land. He founded the agency Cypress North with his partner Matthew Mombrea and is one of the hosts of the long-running podcast Marketing O'Clock.

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