Melanie Lauer - HOI & Kettler's Entry Into The US Market)


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By Eric Malzone. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Melanie Lauer has been CEO of Kettler since May 2020. The philosophy graduate focuses on marketing, sales and product management. Before taking on her responsibilities at Trisport AG, she worked for international companies in the electronics industry. Most recently in the role of Vice President B2B at a well-known trading company. She from Forbes magazine works together with her C-level colleagues Christian Burgener (COO) and Kristijan Varvodic (CFO) as well as her international and decentralized team appointed "Fitness Philosopher" worked tirelessly to realize the vision developed. Their external staff includes greats from the design world, such as the creative agency forpeople (London/Amsterdam), Julian Hönig (ex-Apple/ex-Audi/ex-Lamborghini designer) and the engineers of the construction professionals EnergyFit (California). With them, Trisport AG builds equipment icons of the future for your home. Since the restart in December 2019, Trisport AG has fully resumed KETTLER production. KETTLER is already available again in over 26 European countries. In the DACH region alone, you can experience the brand live in more than 250 POS. In addition to the B2B channels, Melanie and her team have just as quickly established the B2C channels in large parts of Europe.


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298 episodes