#6 – David Berube - Hazard Communication

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Hazard Communication

Dr. David M. Berube, Professor of Science & Technology Communication, NC State

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Hazard Communication refers to communication to a limited group of stakeholders and involves three variables: hazard data, dosage data, and exposure data.

Abstract

This presentation tries to separate data sets associated with Hazard Communication from those associated with Risk Communication. Since Risk Communication is a social construct, it involves public understanding of science while Hazard Communication generally does not. Hazard Communication occurs between field experts while Risk Communication include experts and inexperts. Experts share biases with the public in some cases but not in others. For example, innumeracy and probability neglect tends to be associated with inexpert audiences. This paper will be presented to the National Toxicology Program for which I serve as a member of their Board of Scientific Counselors.

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Speaker Bio

Dr. David M. Berube (NYU 1990) is a Research Professor and a GES Fellow at North Carolina State University (NCSU) in science/technology communication. He teaches graduate seminars in risk, fear, disaster, and climate change science communication. He received over $20 million in grants over the last two decades studying science communication, especially intuitive toxicology. He wrote Nano-Hype (2006), edited another on Pandemic Communication and Resilience and is writing a book on Lessons We Should Have Learned from Zika. He is the director of the Public Communication of Science & Technology project and social science director of the Research Triangle Nanotechnology Network involving NCSU, Duke and UNC. He authored some White Papers on social media and risk. He is a member of the Society of Toxicology and Special Government Employee for the Board of Scientific Counselors for the National Toxicology Program.

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