Bangtan FOMO and the Marketing Genius of BigHit

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Manage episode 281956229 series 2853417
By Girlz with Fun. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Why do we feel compelled to buy so much, especially in a tight timeframe? Do other companies use the same tactics? What would it be like to have an ARMY island and to have Joon troll your grammar? Who would attend a movie in theater during the age of COVID?
Julie and Kalea discuss recent releases and preorders as well as the barrage of releases we expect (or hope for) for the rest of the year. We also discuss the impending IPO and how it might be impacting BigHit's marketing strategy.
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63 episodes