Copy That Connects with Jess Jordana

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Manage episode 274379687 series 2738147
By Macy McNeely, Kathryn Shubert and Loy Day, Macy McNeely, Kathryn Shubert, and Loy Day. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Are you posting on social media just to check a box? 🤔
If you answered yes (or maybeeee) this episode is for YOU!
Jess Jordana joins the podcast to drop all the juice on writing copy that connects AND converts with your audience.
Jess is a copywriter (a.k.a. heart translator) who helps creative business owners turn their passionate mumblings into words people actually "get." She's worked with 6 and 7-figure entrepreneurs like GUIDE Culture and CEO School (formerly the ICON method), but her most impressive accomplishment is surviving teaching in the high school classroom and getting to meet her former students for coffee when they come back from college.
In this episode, not only does she give tangible tips for copywriting to communicate the value of your offer so that people are basically begging to buy, she also provides a unique perspective about copywriting for social media specifically and let's just say you probablyyyy won’t write captions the same again!
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