COVID-19 Vaccine Tech Tracking and Marketing - Episode 51


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By John Lynn and Colin Hung, John Lynn, and Colin Hung. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

For the 51st episode of the Healthcare IT Podcast, we’re talking about the COVID-19 Vaccine. Obviously, being a healthcare IT publication, we’re not going to dive into any of the clinical details of the vaccine. Instead, we’ll focus on the areas of healthcare IT and healthcare marketing that are impacted by the vaccine.

To open this episode, we dive into how health IT systems are going to track the COVID-19 vaccine. We talk about topics like patient identification and healthcare interoperability when it relates to sharing information on who has gotten the COVID-19 vaccine. Plus, we dive into the health IT communication systems that will be needed to let patients know when the COVID-19 is available. We also talk about some of the ways IT solutions can be used to predict how much vaccine is needed in a given area.

Then, we shift gears a little and talk about the challenge of marketing the COVID-19 vaccine. In this case, it’s not about creating demand for the vaccine which no doubt is already high. Instead, we talk about what’s going to be needed from healthcare marketers to ensure that patients are getting the messaging needed so they trust the vaccine. That’s going to be a challenge. We even include a reference to Elvis that many will enjoy.

Now, without further ado, we’re excited to share with you the next episode of the Healthcare IT Today podcast.

NOTE: We recorded this episode before the COVID-19 vaccine was even approved. Thankfully, the first vaccinations are happening today.

We’re planning to release a new Healthcare IT Today podcast every ~2 weeks. Thanks to our friends at Healthcare Now Radio, you’ll be able to listen to the latest episodes of Healthcare IT Today on their radio station for the first two weeks. Then, we’ll be publishing each episode as a podcast and YouTube video here after it finishes on the radio.

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If you work in Healthcare IT, we’d love to hear where you agree and/or disagree with the perspectives we shared. Feel free to share your thoughts and perspectives in the comments of this post, in the YouTube comments, with @Colin_Hung or @techguy on Twitter, or privately on our Contact Us page. Let us know what you think of the podcast and if you have any ideas for future episodes.

Thanks so much for listening!

149 episodes