Manage episode 269516022 series 2535902
MakeMyTrip was not one of those online travel brands that exploded onto the scene.
Although it has since go on to become India's biggest OTA, Deep Kalra and his co-founders (including Rajesh Magow) experienced very modest growth in the brand's initial years after its launch.
A full-blown focus on its home market in the mid-2000s saw the brand accelerate to establish itself as the country's premier digital travel service.
Like other brands that tried to ride an early wave of digitalization in the region, MakeMyTrip faced numerous challenges but stuck to its strategy throughout.
The company eventually listed on the U.S. public markets in 2010 and has since gone to make a number of acquisitions of its own and form strategic partnerships (including taking investment) with the likes of the Trip.com Group giant in China.
Magow, now group CEO of the company joins us as the latest guest on How I Got Here.
HIGH is a weekly show produced by PhocusWire and Mozio, aimed at getting the inside stories behind startups and innovation in travel and transportation.
It's hosted by PhocusWire's editor in chief, Kevin May, and Mozio co-founder and CEO David Litwak.