My Favourite Tip: Norman Swan - You’re not on a mission to explain


Manage episode 323958307 series 2411635
By Amantha Imber. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Thanks to social media, everyone’s a storyteller now. Whether you’re guiding your work to the right audience, developing your personal brand or keeping the public up-to-date on the COVID-19 situation, your job is to tell a story. If people don’t understand you, or don’t tune in, then everything else is for nought.

So how do you get better at communicating? Norman Swan, a physician, journalist, broadcaster and the host of ABC’s Coronacast, has decades of experience not just in storytelling itself, but in helping others develop their craft, too.

He shares how he’s developed his skills over a long career in journalism, and helps you avoid the most common mistake new writers make: thinking they’re on a mission to explain.

Connect with Norman on Twitter or Linkedin

You can find the full episode here: More naps, less coffee: Norman Swan’s tips for the good life

Connect with me on the socials:




If you’re looking for more tips to improve the way you work, I write a fortnightly newsletter that contains three cool things I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at

Visit for full show notes from all episodes.

Get in touch at


Produced by Inventium

Host: Amantha Imber

Production Support from Deadset Studios

Sound Engineer: Martin Imber

401 episodes