Industry experience as a competitive advantage with Spryker's Alexander Graf


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By Peep Laja. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Key Points:

  • How Alexander and his co-founder got their start with Spryker (01:20)
  • How Spryker adjusted to marketing to multiple decision makers after they passed the $1M ARR mark (05:06)
  • My advice on managing your marketing while addressing a large stakeholder base, with a quote from Ismail Madni (08:21)
  • Alexander discusses Spryker's different competitive strategies for addressing incumbent companies vs. up-and-comers (09:48)
  • How Spryker is competing on brand to become the "Tesla of the commerce industry (11:15)
  • I weigh in on the importance of branding, with a quote from Lattice's Alex Kracov (12:48)
  • Alexander explains why experience and years in the industry are such a powerful moat for Spryker (14:34)
  • Alexander discusses how difficult it is to pin down which sales efforts are working most effectively (16:04)
  • I explain why it is nearly impossible to identify the causal factors of success, with a quote from Les Binet (18:08)
  • Alexander explains why Spryker benefitted from getting their start in Germany (22:13)
  • My advice on how to hire the best team members (24:14)
  • Wrap up (28:05)


Alexander Graf LinkedIn

Spryker LinkedIn

Spryker Website

Ismail Madni Twitter

How Alex Kracov made Lattice a go-to name for HR professionals"The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies" byLes Binet and Peter Field

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43 episodes