#005 - Strategic Marketing: the SOSTAC planning model - Episode - 005


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By Andrew Travers. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this first podcast series you will gain an overview of the SOSTAC planning model and its use in developing a business strategy. SOSTAC provides a structure and blueprint to support and guide organisations to achieve objectives and meet strategic imperatives.
Some of the key elements discussed in the podcast include using the familiar SWOT analysis to capture information from a Situation analysis, setting Objectives using the SMART format and using the TOWS matrix to establish a Strategy. Information is also given on the operational part of the planning model which involves the Tactics (plans and programmes), Action (orchestration and timing) and Control (KPIs from objectives and ROI).
Questions covered include:
00:34 - Short overview of content relating to SOSTAC model
00:51 - Why would a company need SOSTAC?
01:21 - What are the key considerations of using the SOSTAC model
03:50 - Situation analysis as a component of SOSTAC
04:40 - Product overview component of SOSTAC
07:12 - Importance of Smart Objectives in SOSTAC
07:57 - Second S of SOSTAC - Strategy
10:25 - Tactics applied in SOSTAC explained
11:25 - Importance of Actions in SOSTAC
12:47 - Controls the last pillar of the SOSTAC model
14:04 - Advice from Dev as a key take-away when using the SOSTAC model
15:02 - Future marketing tips and tricks episodes confirmation
Resource links mentioned in the podcast:
Writing Smart Goals
Link to Zurich Networking Group website page: Episode 5 - SOSTAC Strategic Marketing Model Introduction
We hope you enjoy our first strategic marketing episode and PLEASE remember to let us know if you would like a specific topic or industry covered as a case study in a future episode.
You would help us to deliver content you want to listen to and to be relevant to our new audience.
If you do get 5 minutes, why not take a look at our group resources on our website and find out more about the people in Switzerland who are sharing their knowledge and their businesses.

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7 episodes