The data is out there: Marshall Kirkpatrick and the science of influencers— EP016


Manage episode 191802195 series 1453501
By Influence Marketing Council, John Mark Troyer, Kathleen Nelson Troyer, and Co-founders of the Influence Marketing Council. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today our guest is Marshall Kirkpatrick, Product Director in Influencer Discovery & Research at Sprinklr. Previously, Marshall was Co-founder and CEO of Little Bird. Prior to that, Marshall was Co-editor and Lead Writer at ReadWriteWeb, and the first hired writer at TechCrunch.

We talk with Marshall about his experiences with the early days of Twitter, and how using a tool like Little Bird to identify people influential in a given space can be used both to get new insights for your business as well as to change the world.

Marshall Kirkpatrick works as a Product Director in influencer discovery & research at Sprinklr. He was previously co-founder of Little Bird. Prior to that, he was Co-Editor at ReadWriteWeb, the first hired writer at TechCrunch, and a consultant to companies large and small.

The Influence Marketing Podcast is a podcast from the Influence Marketing Council, an industry council for B2B brands who innovate in influencer, advocacy, and community marketing. Podcast co-hosts John Mark Troyer and Kathleen Nelson Troyer are also co-founders of the IMC. For more information, go to

21 episodes