Manage episode 280442822 series 2426803
George Yip, Emeritus Professor of Marketing and Strategy at Imperial College Business School, talks about the differences between innovation in China and the West. In this discussion, George also addresses concerns about the Chinese market such as those regarding IP infringement, government regulations, and technology security. He also highlights the overall importance of learning from China.
This episode was recorded at the Innovation Roundtable Summit in Copenhagen.
Visit InnovationRoundtable.online to watch this interview and hundreds of other presentations.