13 - Marilena Papacosta, Head Of Brand Marketing at Frontier Developments - Music and Video Games industries cooperations, difference between branding and marketing in video games
Manage episode 289250331 series 2853562
Marilena Papacosta, born in Greece, currently based in the UK she is Head Of Brand Marketing at Frontier Developments with a previous experience in the gaming industry from Koei Tecmo, and the music sector at Sony. She is also a member of BAFTA, and on top of that a great support and advocate of women in the gaming industry. A pleasure to have you on the show Marilena!
Listen to our conversation to find out what she thinks about music entering the video games world, what is the difference between branding and marketing in video games, and how to become a global video games rockstar coming from the Greek island!
Marilena's cover picture credits: Evangelos Dimopoulos/vogue.gr
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