507: How to Use Shiny Object Syndrome to Your Advantage | Chris Chasteen

32:46
 
Share
 

Manage episode 269475597 series 2394066
By Hack the Entrepreneur Inc. and Jon Nastor. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Try it for yourself. LinkedIn is offering a free $100 LinkedIn ad credit to launch your first campaign. Simply visit LinkedIn.com/HACK.

About three years ago, my guest was working in his family-run ecommerce business, when a thought struck him, why isn't there a simple service to hire writers to write articles?

Using what he likes to call "decision velocity", he jumped on the idea and took action.

Today he is a co-founder and head of marketing at Content Cucumber, where they simplify content creation and enable companies to get content on demand.

In this interview, we discuss:

  • The true value of having cofounders in business
  • Covid: And sudden shift from in-person event marketing to driving leads with paid ads
  • How to use shiny object syndrome to your advantage

Now, let's hack...

Chris Chasteen.

265 episodes