#307: David Perry, CEO and Co-Founder of E-Commerce Partnership Network Carro, on Overcoming Friction, Thinking Globally, Gamification, and Leveling Up from Entrepreneur to Innovator


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David Perry is the CEO and Co-Founder of Carro, a new e-commerce partnership network that over 30K Shopify brands have joined, providing over 320M visitors a month. GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network.

Before Carro, Sony PlayStation acquired Perry's last company Gaikai to establish leadership in the future of streaming video games from the cloud. This service is called PlayStation Now. After 39 years in the business (with founding roles at companies such as Acclaim Entertainment and Shiny Entertainment, both of which were acquired by industry giants), Perry remains one of the best-known video game industry veterans, with multiple #1 hits and the Develop - Development Legend award.

Topics Covered by David Perry in this Episode
  • What Carro is now and how they’re helping companies optimize e-commerce by working together
  • How David and his co-founder Jason Goldberg came up with the idea by leveraging the authentic relationship between influencers and brands and how that idea evolved into Carro
  • How they overcame the challenge of getting brands onto the platform
  • David’s insights regarding how to understand investors as a founder
  • The obstacles they’ve confronted in building Carro
  • Overcoming friction and the “zero click solution”
  • David’s past companies and successful exits
  • The importance of proving a pattern
  • The future of merging e-commerce with social media
  • How they’ve approached fundraising for Carro
  • How Carro pairs brands
  • Why Carro is focused on growing brands, not competing with them
  • What sets Carro apart
  • The community building element of Carro’s strategy
  • Leveraging geography and thinking globally for growth in order to get a competitive advantage
  • Going beyond being an entrepreneur to become an innovator
  • How to level up in your industry
  • How David is integrating his 30 years of gaming experience into building Carro
  • Gamification through implementing skill, risk and strategy into your business

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