#312: Kirsten Baumberger, Co-Founder of Minisocial.io, on Scaling On-Demand User Generated Content, Leveraging Partnerships, and Being the “Anti-Platform”


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By Justin Gordon. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Kirsten Baumberger is the Co-Founder and Director of Partnerships at minisocial.io, a User Generated Content platform that facilitates the production of UGC on-demand and at scale. mini works with top D2C brands and agencies including DoorDash, Sanzo, Native, JAJA, Pattern brands, and Olipop to generate fully-licensed UGC via micro influencer activations on TikTok and Instagram.

Kirsten has been featured in Forbes, AdWeek, The New York Times, Thrive Global, and Business Insider. In her journey of entrepreneurship, Kirsten has developed relationships with international brands and has been recognized as a young trailblazer within her industry. Beyond mini, Kirsten is passionate about helping young women and fellow entrepreneurs succeed.

Topics Covered by Kirsten Baumberger in this Episode
  • The origin story of minisocial
  • From Bootstrapping for the first year to raising funds through VC
  • How minisocial executed cold outreach
  • Minisocial’s tools for brands
  • Partnering brands with micro- and nano- influencers who are building quality content and community
  • How minisocial is approaching growth through advertising partners today
  • Leveraging newsletters and podcasts to expand their reach
  • Focusing on D2C E-Commerce brands
  • Growing minisocial’s team
  • Hiring a technical team as non-technical founders
  • Working with their advisor Emmett Shine
  • Being a user-friendy “anti-platform”
  • Deciding which VCs and angel investors to work with
  • Lolita Taub’s newsletter
  • How they’re using the capital raised with Hustle Fund to execute on their vision
  • How Kirsten and her co-founder applied their learnings from running a small agency to building minisocial
  • Managing clients’ expectations
  • How Kirsten uses the pressure of investors’ expectations as motivation
  • Kirsten’s advice for entrepreneurs looking to raise capital
  • Finding investors who provide you with the right kind of pressure through aligned values
  • What’s next for minisocial and their big vision

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