#328: Sofiat Abdulrazaaq of Goodfynd, on Getting Venture-Backed as a Woman of Color, Growing and Scaling a FinTech Startup, and Building a Culture-First Team


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By Justin Gordon. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Sofiat Abdulrazaaq is the Co-Founder and CEO of Goodfynd, an on-demand marketplace for food trucks. Goodfynd enables pop-up retail and mobile vendors to connect with existing and new customers virtually by providing increased visibility and online ordering.

Topics Covered by Sofiat Abdulrazaaq in this Episode
  • How Goodfynd is supporting food truck owners and operators as a FinTech startup
  • How the idea for Goodfynd was born out of the love of great food and wanting to find it again
  • Shifting Goodfynd from a side hustle to her full-time job
  • The traction they needed to transition from bootstrapping to getting Venture-backed
  • How relationship-building fueled early growth
  • The winding road of fundraising from accelerator to first noes to first check
  • The process of choosing and participating in incubators and accelerators
  • How VC funding enabled the growth and scaling of their FinTech products and services
  • Goodfynd’s geographical expansion strategy
  • Building the Goodfynd team with a culture-first focus
  • The challenges and triumphs of being a first-time founder

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342 episodes