Storytelling Gives Consumer Influence on How to Consume a Product - Addlestone Founder Kendi Perpetual.


Manage episode 281882320 series 2597271
By The Kenyan Wallstreet. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Kenyan Wallstreet CTO Eric Jackson talks to Addlestone PR Founder and CEO Kendi Perpetual on the importance of storytelling for brands, how COVID-19 has changed the public relations, leveraging tech for public relations and innovations for low-cost public relations communication in Africa.

299 episodes